You Just Got a Listing. Now What?
Let’s Get It Noticed.
Getting the listing is only the beginning. Now it’s time to put together a marketing plan that showcases the property, reaches potential buyers, creates neighborhood buzz, and demonstrates to your seller that you’re actively marketing their home.
AMG Media can help you bring it all together, from print and signage to digital marketing and BoldTrail.
Listing Road Map
Your Listing Marketing Game Plan
Get Listing Ready
Gather professional photography, property details, key selling features, and everything needed to tell the home’s story.
Create Your Marketing
Choose the print and digital materials that make sense for the property and your marketing plan.
Promote It Digitally
Put BoldTrail, your website, email, text, social media, and other digital tools to work.
Reach the Neighborhood
Use postcards, door knockers, signage, and open house marketing to create awareness around the property.
Keep the Momentum Going
Continue promoting the listing, track interest, follow up with prospects, and adjust your marketing as needed.
Pick what you need. We’ll help you make it look professional.
Everything You Need to Market Your Listing
Property Brochures
Beautifully designed property brochures that showcase photography, features, and listing details.
Property Flyers
An easy, professional way to give buyers the important details at a glance.
Postcards
Announce your new listing, promote an open house, or reach the surrounding neighborhood.
Door Knockers
Take your marketing directly to the neighborhood and let nearby homeowners know about your listing or open house.
For Sale/Open House Signs
Get your listing noticed with professional signage designed around your brand.
Social Media Graphics
Promote your new listing, open house, price adjustment, under-contract status, and more across social media.
You already have powerful marketing tools. Use them.
Put BoldTrail to Work for Your Listing
- Start with the Promote a Listing Playbook
Go into BoldTrail and use the Promote a Listing Playbook as your starting point. It is specifically designed to help agents promote listings and attract leads.
- Share Your Listing on Social Media
Use BoldTrail’s listing tools to get the property in front of your social audience. BoldTrail supports listing promotion through social media marketing.
- Send It to Your Database
Your existing contacts are one of your best audiences. BoldTrail’s listing tools support mass texting, while the platform also provides email and CRM marketing capabilities. Make sure your outreach is relevant and that your recipients have appropriate consent for texts.
- Create a Listing Landing or Squeeze Page
Build a focused page around the property and use it as the destination for social posts, emails, QR codes, and other marketing. Inside Real Estate specifically recommends squeeze and landing pages for promoting listings and open houses.
- Drive Traffic Back to Your Website
Rather than sending buyers to third-party real estate portals whenever possible, use your BoldTrail IDX website so visitors stay within your own online ecosystem.
- Use Recommended Listings
Send relevant properties to buyers in your database. Inside Real Estate recommends this as a way to drive consumers back to the agent’s website.
- Set Up Search Alerts
If someone isn’t interested in this particular home, don’t lose them. Get them set up with a relevant search alert so BoldTrail can continue bringing them back to your website as matching properties become available.
- Use Smart Campaigns for Follow-Up
Smart Campaigns can combine emails, texts, calls, and tasks to help create ongoing conversations with contacts.
- Consider Paid Promotion
Agents who want additional exposure can explore tools such as CORE PropertyBoost through BoldTrail’s marketplace.
Need a Little BoldTrail Help?
Book a personalized one-on-one BoldTrail training session focused on the tools and features you want to learn. Bring your questions and we’ll spend the hour helping you get more out of BoldTrail.
1 Hour | $90
The neighbors may know your next buyer, or become your next seller.
Don’t Just Market the Home. Market Around It.
Postcards
Send Just Listed and Open House postcards to surrounding homeowners.
Door Knockers
Introduce the listing door-to-door and invite neighbors to the open house.
Open House Marketing
Use flyers, social graphics, email, signage, and BoldTrail to build awareness before the event.
For Sale Signage
Capture attention from people already driving through the neighborhood.
Marketing Tip: A new listing isn’t only an opportunity to find a buyer. It’s also an opportunity to show surrounding homeowners how you market real estate.
Did You Cover All Your Bases?
Your New Listing Checklist.
Download our New Listing Checklist to keep as a quick reference for every new listing. From brochures and postcards to signage, social media, and more, AMG Media is here to help every step of the way. Whenever you’re ready to check something off your list, reach out and we’ll help you create the marketing materials you need.
One Listing.One Marketing Plan.
Whether you need one flyer or a complete print and digital marketing package, AMG Media is here to help you market your listing professionally from Just Listed to Just Sold.